Those gearing up for the upcoming Prime Day sales should be vigilant against potential cyber threats. Scammers are on the prowl during major shopping events, using tactics like fake deals, phishing emails, and fake websites to deceive unsuspecting shoppers. Security experts caution that Prime Day offers an ideal environment for scammers to operate due to the heightened shopping frenzy.
According to Check Point’s security team, a significant spike in the creation of new Amazon-related web domains has been observed globally between December 2025 and last month. Particularly alarming was the surge in April, with a record 1,446 new domains registered in that month alone.
The timing of this surge in April is worrisome as attackers can use this period to establish malicious domains, giving them a guise of legitimacy and making it harder to detect their fraudulent activities leading up to Prime Day.
While the majority of new domains are safe, Check Point identified that approximately one in every 11 Amazon-themed domains created were either malicious or suspicious in nature.
Check Point highlighted that the success of Prime Day scams lies in their ability to closely mimic regular shopping experiences, including familiar branding, realistic checkout processes, delivery notifications, and a sense of urgency.
The security firm emphasized the importance of scrutinizing messages for authenticity and advised shoppers to take a moment to verify the legitimacy of offers before proceeding with purchases, logins, or payments.
To navigate Prime Day safely and avoid falling victim to scams, shoppers are advised to follow several simple guidelines.
Firstly, it is crucial to carefully inspect website URLs before entering any personal information. Scammers often create deceptive websites that closely resemble Amazon’s official site.
“Many fraudulent domains imitate Amazon’s URL closely. Watch out for additional characters, hyphenated brand names, or unusual domain endings like .top or .online,” cautioned Check Point.
Additionally, shoppers should avoid clicking on links from emails, texts, or social media messages and instead directly visit Amazon’s website by manually typing the address into the browser.
Warning signs of potential scams include unrealistically cheap deals, messages claiming refunds are due, or alerts about imminent offer expirations. These tactics are commonly used to create urgency and pressure individuals into making hasty decisions.
Another prevalent scam involves fake notifications of Prime account suspensions. If a message indicates that immediate action is required to prevent account closure, it is advisable to verify the information directly on Amazon’s official platform.
By adhering to these