Sky is set to introduce a new feature called Real Time for Sky users, coinciding with the upcoming World Cup. This feature aims to reduce the streaming delay that many viewers experience, particularly during sports events. Traditional broadcasts are often ahead by around 40 seconds compared to streaming services like BBC iPlayer and ITVX, causing spoilers and disruptions in viewing. With Real Time, Sky plans to minimize this latency and provide a more immediate viewing experience.
Initially launched for Premier League matches in 2024, the Real Time technology is now being extended to include coverage from BBC and ITV for major events such as the World Cup. Sky announced that Real Time, powered by Sky OS, will bring viewers closer to live action by minimizing the delay between the event and what appears on screen.
To activate Real Time during supported live sports broadcasts, viewers can select the Real Time option on their Sky Glass or Sky Stream devices. The feature is accessible through an opt-in button or dedicated channels like BBC One HD RT, ITV1 HD RT, and ITV4 HD RT. This update is crucial for Sky’s streaming future, marking a shift away from the satellite-based Sky Q platform to broadband-operated services like Sky Glass and Sky Stream. These services offer easy self-installation, regular software updates, and seamless integration with popular streaming platforms such as Netflix, Apple TV+, and Disney+.
As Sky focuses on internet-delivered television and enhanced streaming experiences, Sky Glass and Sky Stream remain central to the company’s strategy. This move signifies a commitment to providing a more advanced and user-friendly streaming service for its customers.