Rochelle Humes made a striking fashion statement at London Fashion Week when she attended the Marques Almeida show. The 36-year-old singer, known for her time in The Saturdays, witnessed a runway display featuring timeless pieces designed for sustainable fashion wear over the years.
The S/S 2026 fashion show, hosted at 22 Bishopsgate, highlighted a collaboration between Marques Almeida and Dylon Detergent, emphasizing durable and enduring clothing in their latest collection.
Expressing her excitement, Rochelle stated, “It’s a special moment to witness the Marques Almeida and Dylon collaboration. Taking care of your clothes is crucial to maintain their quality, ensuring your favorite pieces remain in top condition.” She added that her daughter is eyeing some items from her wardrobe, underscoring the importance of gentle washing to preserve designer pieces.
The collection included seven pieces treated with Dylon’s Triple Renew formula, aiming to prolong the lifespan of garments for future generations. Marta Marques, the brand’s founder, emphasized their commitment to sustainability, advocating for clothes that carry memories, stories, and endure for years to come.
A recent survey by Dylon revealed that 81% of Brits own unworn items in their wardrobes, yet 99% continue to purchase new clothes. However, there is a shift among Gen Z individuals, with 81% of 18-24 year-olds owning hand-me-downs and 64% planning to pass on their clothing items.
At Reach and its affiliates, user data is utilized to enhance site experience and deliver personalized ads. Users can opt out of data sharing by clicking the designated button on the webpage. Acceptance of cookies and adherence to privacy policies and terms are assumed by using the website and services.