Toblerone has confirmed that it has discontinued one of its beloved chocolate bars in a blow to chocolate fans. The Swiss chocolate giant has confirmed that it has discontinued its dark chocolate variation in the UK.
Toblerone’s owner, Mondelez, said it had made the “difficult decision” to discontinue Toblerone Dark (360g) bars, adding: “While we understand that this may be disappointing for some consumers, we continue to invest in Toblerone.”
The confirmation comes as the fans of the product have taken to social media over the last few weeks asking where the dark chocolate product had gone. Writing on X – formerly Twitter – one fan of the bar said: “Has dark chocolate Toblerone been discontinued in the UK as unable to find in shops or online?”
While another person said on Facebook: “Does anyone know selling mini dark toblerone I can get a mixed bag but only like the dark ones.”
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The dark chocolate variation of the beloved chocolate has been around for over 50 years having been first introduced back in 1969. One reviewer of the bar said: “This is possibly the best chocolate, if you can eat almonds and nougat with dark chocolate.”
Toblerone was invented in Switzerland by Theodor Tobler and Emil Baumann in 1908. The brand’s name is a play on words from the names “Tobler” and “Torrone”, the Italian name for honey-almond nougat. The brand is now owned by the multinational firm Mondelez – which also owns Cadbury’s.
Last year, the company was banned from using the iconic image of the Swiss Matterhorn mountain peak on its packaging after it announced it was moving production from Switzerland to Bratislava, the capital city of Slovakia.
Having the mountain peak on the packaging would’ve violated the country’s Swissness Act, a piece of legislation passed in 2017 that bans national symbols and Swiss crosses from the packaging of products that do not meet Swissness criteria.
Under the act, edible products using Swiss national symbols – or claiming to be “Swiss made” – must have at least 80% of the product’s raw materials come from Switzerland. This increases to 100% for milk and dairy products. Because the production of its chocolates moved outside of Switzerland, the company was forced to replace the words “of Switzerland” with “established in Switzerland.”
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However, earlier this month, the company announced that it was investing 65million Swiss francs (£60million) into its manufacturing plant in Bern, the country’s capital. This would mean the Swiss flag would soon adorn the packaging of Toblerone chocolates made in the country once again.
Iain Livingston, President, Toblerone & World Travel Retail, said: “Toblerone is one of the most famous chocolate brands in the world with tremendous potential.”
He added: ‘Our centre of excellence in Switzerland, from where we proudly bring our brand and chocolate expertise around the world, is key to the brand’s growth ambition to win in the premium segment.’
Tim Spickenbaum, director of the production facility in Bern, said: “Our plant has been a cornerstone of the Toblerone production for decades. Already today we manufacture on average 4 million Toblerone products per production day.
“We are therefore delighted about the planned modernisations and investments, which will not only enhance our manufacturing capacity but also solidify Bern’s position as the home and heart of the triangular brand icon.”
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