If there’s one thing that’s for sure, it’s that Primark has some legendary partnerships with some of the globe’s most famous brands.
The clothing store recently teamed up with one of the world’s most loved and renowned sweet treat brands, Krispy Kreme.
Fans of both can now get their hands on clothing and accessories featuring the brand’s iconic red and green logo, including comfy t-shirts, pyjamas, sliders, caps, bags, and much more.
The prices are as mouth-watering as the treats themselves, ranging from just £3.50 to £18. However, fashion enthusiasts need to act fast. The collection is as limited as a fresh dozen of doughnuts, available only until May 8 in UK stores and online.
Primark said: “Just when you thought Krispy Kreme couldn’t get any better, they’ve brought their signature sweetness into Primark stores for a new fashion collaboration. Think graphic print T-shirts, head-turning accessories and cosy pyjama sets – this is a collection you won’t be able to resist!”
When photos of the new in-store collection were posted on popular food Instagram page New Foods UK, people were quick to share their thoughts. One enthusiast said: “I’d unironically buy this because Krispy Kreme is one of my favourite things in the world.
“Saw these in London funny enough opposite the Krispy Kreme,” another commented. Another said to their friend: “Get yourself in there.”
“Aimed at the same crowd that bought the Greggs range?” said another. However, not all fans were taken in by the brand partnership.
One shopper said: “Never understood these food range clothes, Greggs McDonalds etc. Why would you want to walk around like you’ve got their uniform on?”
Another asked: “Who even buys this s****?” while another added: “The clothes are probably cheaper than the donuts,”.
Besides this latest range, Primark’s current offerings include a Hello Kitty collection, NFL and NBA gear, Disney merchandise, Minecraft goodies, and more.
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