Primark’s summer homeware collection is ‘giving Mamma Mia’, and shoppers couldn’t be more excited. The retailer is embracing the sunshine with its latest dining, tableware and drinkware selection.
Expect palm tree cushions, sardine plates, and seashell bowls. The colourful collection wowed social media users after blogger @Albamartinmua showcased the range in a TikTok video with over 450,000 views.
Praising the “iconic” selection, the shopper said: “Primark Home giving Mamma Mia,” and it’s easy to see why they made the connection. The items wouldn’t look out of place on a film set, and they could be just the thing for fans of island living who want to recreate that holiday feel at home.
Products featured in the viral video included a £4.50 Scalloped Edge Retro Plate, a £6 Floral Side Plate, and £6 The Edit Palm Tree Side Plate. There was also an assortment of serving trays, vases, bowls, and cocktail glasses.
Similar items include a £4.50 Scalloped Edge Sardine Serving Plate, a £6 Primrose Ladybird Side Plate, and an £8 The Edit Palm Tree Dinner Plate. The palm tree designs are part of The Edit, Primark’s “luxury homeware collection”, which also includes towels, bedding and cushions.
While shoppers will likely have their preferences, all of the designs are proving popular. Reacting to @Albamartinmua’s viral video, viewers shared lots of praise.
Several commenters thought the products looked like they could be from another retailer. A fan commented: “As if this is primark wow.” A second viewer suggested: “Primark is very much giving Oliver Bonas at the moment.”
A similar comment read: “This is primark?! Nice.” Someone else said they’re “obsessed,” while a shopper with a clear favourite wrote: “Those fish plates!!”
Praising Primark, a shopper said: “Primark is really stepping up.” A viewer added: “I’m in loveee.” A different comment read: “Oh my!!!! I need to do some shopping.”
Meanwhile a fan said they’d be “running” to shop the range. An eager customer penned: “I want them alllllll.” Another wrote: “Love the new Primark home collection!”
A fan thought: “Omg! Need to go to Primark asap!!” Someone else agreed: “I fear I need it all.” Another fan wrote: “Amazing.”
It’s worth noting that stock may vary. TikToker @Albamartinmua confirmed they’d visited a Primark store in Spain. However, several items are available for UK customers to click and collect.
For instance, various homeware products like tableware and soft furnishings are available to Click and Collect on Primark’s website. You can also use a tool on Primark’s website to check in-store stock availability. Shoppers can locate their nearest Primark store here.
At Reach and across our entities we and our partners use information collected through cookies and other identifiers from your device to improve experience on our site, analyse how it is used and to show personalised advertising. You can opt out of the sale or sharing of your data, at any time clicking the “Do Not Sell or Share my Data” button at the bottom of the webpage. Please note that your preferences are browser specific. Use of our website and any of our services represents your acceptance of the use of cookies and consent to the practices described in our Privacy Notice and Cookie Notice.