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Monday, April 21, 2025

‘Skin-loving’ deodorant that lasts for 48 hours and ‘literally smells like perfume’ lands at Boots

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If you’ve been on the hunt for a new deodorant that promises up to two days of protection and is gentle on the skin with a paraben, sulphate, alcohol-free, and vegan formula, you’re not going to want to miss this Boots launch.

The line of skin-loving deodorant from Gem that “literally smells like perfume” arrived at Boots earlier this week with delicious scents and deliciously low price tags.

Budget-friendly and kind on the skin, this deodorant is set to be your new go-to for not only getting 48-hour antiperspirant protection but also securing a delectable aroma that smells just like your favourite fragrances at the same time.

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The new line of Gem deodorants, available at Boots, costs £4 a piece and includes the following scents: Coconut Vanilla, santal, Vanilla Macadamia, and Cool Fresh.

Boasting a skin-loving formulation enriched with premium ingredients like Hyaluronic Acid, Shea Butter, and Vitamin E, this deodorant is super gentle on the skin but tough on sweat. With aromas designed to smell just like perfume, this deodorant ensures you feel fresh, dry, and primed all day, every day.

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The Coconut Vanilla deodorant blends the exotic sweetness of coconut while underscoring the comforting allure of Vanilla. Indulgent, warm and comforting, this deodorant is perfect for creating an upliftingly indulgent scent that is sure to pair well with your favourite vanilla perfumes.

The Santal scent combines the earthy essence of sandalwood with the subtle warm spice of cedarwood. It smells warm, woody, and slightly sweet, perfect as your go-to aroma in the winter and autumn or to pair with your muskier fragrances.

Blending the sweet warmth of vanilla with the buttery richness of macadamia nuts, the Vanilla Macadamia inspires fresh, velvety and light notes that are sure to carry you through the warmer months perfectly, with a subtle dash of sweetness.

The fourth and final Cool Fresh scent is accords of Sicilian lemon, paired with rich cedarwood, that ignites bright and zesty notes – perfect for your next holiday abroad or when you fancy adding a Mediterranean twist to your daily scent.

One shopper who picked up the Coconut Vanilla scent raves: “I absolutely loveee this deodorant!! the smell is incredible it’s like being on holidays on a tropical island far far away! it lasts the whole day and there is no white cast either.”

While another 5-star reviewer beams: “I absolutely love it! The scent is so sweet and comforting — it literally smells like candy. It keeps me feeling fresh for hours without any irritation or stickiness. I love how gentle it is on my skin, and the fragrance lingers just enough to keep me feeling confident all day. Definitely a new staple to add to your selfcare routine.”

Meanwhile a customer who snatched up the Santal fragrance said: “The scent of this is so luxurious -its like a high end perfume! It’s so different to any deodorant I have tried before and the scent lasts all day so its perfect for active days. I found it to be really good at keeping sweat at bay and so left me feeling fresh all day long.”

For more deodorant options that are equally kind on the skin and boast non-harmful ingredients, check out Wild’s range of sustainable and refillable deodorant sticks in a range of scents, starting from £12. Or, check out Fussy’s alternative refillable deodorant sticks for £15.

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