Primark has seriously impressed shoppers with its “stylish, classy, and expensive-looking” homeware range. The lastest Primark Edit for spring features various decorative items, from home fragrances and ceramic tableware to towels and bedding.
One of the standout items is a “luxury” 500-thread-count bedding. Showcasing the stylish range on Instagram, Primark wrote: “The Primark Edit is here.”
It added: “This elevated collection features luxury 500-thread-count bedding for ultimate comfort, exceptionally plush towels that redefine softness, rich, intense home fragrances, and refined, lightweight ceramic tableware. Available to Click and Collect in selected UK stores and in selected stores.”
In the images included in the post, Primark decked out a dining room, living room, bedroom and bathroom with an array of new items that people say look ‘classy’ and ‘expensive’. The new range focuses heavily on neutral, earthy tones, including olive green, cream and beige.
Many products feature palm trees, which easily gives a home a ‘Mediterranean’ feel. Featured products include The Edit Palm Tree Cushion for £30, The Edit Palm Tree Teacup and Saucer Set for £6 and The Edit Palm Tree Table Cloth for £16.
Primark describes its The Edit palm tree table cloth as adding a “refined touch to any dining setting with its elegant embroidered border and palm tree print. The white fabric features a repeating pattern of green palm trees with a delicate gold-toned embroidered border, bringing a subtle tropical charm to the table.”
Other items are The Edit 500 Thread Count Chain King Duvet Cover Set for £65 and The Edit King 500 Thread Count Fitted Sheet for £30. As well as 2pk The Edit 500 Thread Count Embroidered Chain Pillowcases for £12.
Primark says the Embroidered Chain Pillowcases “bring some sophistication to your living space”. It adds: “The chain embroidery detail make these a delight for your bedroom or guestroom.”
Viewers certainly loved the look of the new homeware. The post racked up thousands of likes and plenty of excited comments from keen shoppers. One impressed fan commented: “This edit is so so beautiful, so stylish, classy and expensive looking.”
A second fan said: “Everything palm trees is just giving it!!” A third viewer wrote: “Lovely products. Someone else added: “Nice cushions.”
A different commenter thought: “It’s amazing.” Several shoppers also asked Primark if the range would be available in different countries, as they couldn’t wait to shop the designs.
As mentioned in Primark’s post, UK customers can shop the range online or in select stores. Advertising the luxury homeware range on Primark’s website, the retailer states: “From fresh home fragrances and plush 100% cotton towels to luxurious 500-thread-count bedding for ultimate comfort, our luxury home decor accessories are too good to miss.
“Whether you’re looking to elevate your space or find the perfect luxury homeware gifts for a loved one, our curated collection delivers both sophistication and indulgence with quality and value at its heart.”
At Reach and across our entities we and our partners use information collected through cookies and other identifiers from your device to improve experience on our site, analyse how it is used and to show personalised advertising. You can opt out of the sale or sharing of your data, at any time clicking the “Do Not Sell or Share my Data” button at the bottom of the webpage. Please note that your preferences are browser specific. Use of our website and any of our services represents your acceptance of the use of cookies and consent to the practices described in our Privacy Notice and Cookie Notice.