Shopping at Tesco could soon look a whole lot different, as a major shakeup is being trialled out. The supermarket giant is mulling over a game-changing decision that would see hundreds of product barcodes replaced by QR technology.
It is believed the retailer will test the digital innovation, which is still being developed, across 12 own-brand fresh produce and meat products. According to Retail Gazette, supply chain development and change director Isabela De Pedro confirmed Tesco is working with 10 suppliers to spearhead the new technology.
Reports suggest Tesco will start testing the QR code packaging in around 20 per cent of its store estate in the South of England. However, details on specific stores taking part in the trial are yet to be confirmed.
“It’s certainly our intention to make sure the customers better understand the product,” she reportedly said at the Retail Technology Show earlier this year. “You’ve got a real limit on the current packaging and there are so many regulatory things you have to put on there. The QR opens up the door to all of this stuff.”
The move would allow shoppers to scan a QR code to access information on the product they’re considering buying. This may include nutritional information and where the item was sourced.
Tesco has already introduced QR codes to many of its stores – but not on products. Customers who have a Clubcard can scan their QR code and scan their shopping on-the-go using the supermarket’s portable handsets. Once you’re done, all you need to do is scan a QR code at the till which will total up all of your items.
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Tesco’s bold plan follows its decision to launch a charitable programme during the Easter holidays to allow customers to donate directly to families that are financially struggling. As previously reported, to make donating the most-needed items easier, donation bags pre-packed with healthy, long-life food items will be available in every large Tesco store across the UK over the Easter break from April 7 to 20.
“With the lack of free school meal provision during the holidays we know that families find it difficult to make ends meet and give their kids nutritious meals,” said Claire De Silva, Head of Communities at the supermarket. “Our pre-packed donation bags will give a much needed top up to FareShare and Trussell and make a difference to the lives of thousands of children and their families.”
Tesco continues to support FareShare and other community groups year-round by redistributing unsold food from all its stores as part of its Community Food Connection programme, which to date has provided more than 220 million meals. Shoppers can also donate the value of their Clubcard vouchers to either FareShare or Trussell online.
Tesco did not wish to provide further comment when approached by the Mirror.
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