Primark is causing quite the stir among fashion-forward shoppers, who are making a beeline for the checkout with what’s being hailed as the ‘most perfect summer shoes’ – and at a mere £20 a pair, they’re an absolute steal. Customers are gushing over the latest footwear release, which they claim pairs effortlessly with just about any ensemble.
The retailer’s £20 Floral Open Toe Heels are adorned with an orchid above the toes and are available in red and blush pink hues. Sizes range from three to eight in the UK, making these shoes as accessible as they are stylish.
Primark’s website describes the heels: “These red open-toe heels are a true statement piece, with vibrant floral embellishments adorning the front for a bold and eye-catching touch. The satin finish adds a luxurious sheen, while the ankle strap and platform sole provide both style and support.”
The brand further suggests that these heels are “perfect for adding a pop of colour to evening wear or elevating a special occasion outfit.” The buzz around the footwear has spread to social media, particularly TikTok, where users have been sharing their excitement through glowing reviews, reports Bristol Live.
On TikTok, a user by the name Aavajean showcased the red and blush shoes in a video, dubbing them “The most perfect summer shoe.” Curiosity about comfort was evident in the comments, with one Mufaro inquiring: “Are they comfy?”
Aavajean confessed that she hurried to the checkout to purchase the shoes ‘without thinking’, seemingly too blown away by the heels’ appearence. She responded: “You know what, I didn’t even try them on, straight to the till.” Mufaro echoed the sentiment, remarking: “You know what I hear it would have done the same.” Aavajean then conceded: “Too impulsive”.
In other reactions, Sophmuaa exclaimed: “Spectacular gimme 14 of ’em.” Kelsie simply put: “Love omgggg.” Expressing her desire, Katie Farrell posted: “Need these.” Echoing a widespread sentiment, Lynzi confessed: “I’m tempted to buy a pair… but I mean I don’t really need another pair of shoes lol.”
In an additional TikTok video, fashion blogger Zoeilanahill showed her viewers how the shoes appear when worn. In her upload, captioned “Let’s style the viral flower heels from Primark,” she labelled the shoes “stunning.”
Pairing the blush colour shoes with some light blue wide-leg jeans, an off-the-shoulder pastel blue blouse and a coordinating sequin handbag, she suggested countless outfit combinations. “The ways of styling these are endless,” she said.
She further expressed: “I love how they look. They are literally one of the most stunning shoes. They help to make a bit more of a statement.” An admirer commented: “OMG those shoes with that bag.” to which Zoeilanahill replied with delight: “How cute?!”
In a new post from Primark’s East London account, a shopper named Gina declared: “I’m buying them asap.” Jasmine chimed in with: “I need every colour, please, and thank you.” However, Gaszczixx had a different take, sharing: “They are cute but all of the shoes from primark are so uncomfortable and painful after a short time of wearing them.”
Primark itself showcased the fresh footwear range, playfully captioning the promo video: “It’s giving ‘I’m currently out of office’.” The footage, released just last night (April 8), has notched up nearly 20,000 views already.
In further news from Primark, those yearning for an affordable dupe to Coach’s coveted Ashton Bag may find solace in the retailer’s economical counterpart. The Rita Ora Multi-Pocket Baguette Bag, retailing at £14, bears a strong resemblance to Coach’s cherished accessory.
With the Coach bag currently on sale for £289, down from its original tag of £450, thrifty fashion enthusiasts can pocket substantial savings at Primark for a lookalike that could fool the casual observer.
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