Cadbury has recently reduced the size of its Mini Eggs packaging, while keeping the price unchanged, causing dissatisfaction among consumers. The weight of the bags has been decreased from 80g to 74g, with prices hovering around £2. This practice, known as shrinkflation, involves reducing product size while maintaining the cost. Prices for Cadbury Mini Eggs vary across different retailers, with discrepancies seen between the Cadbury website, Morrisons, and Asda.
Mondelez International, the parent company of Cadbury, attributed the size reduction to increased production expenses. The company cited rising costs of ingredients like cocoa and dairy, as well as elevated energy and transport expenses. Despite efforts to absorb these costs, Mondelez stated that the challenging economic environment compelled them to slightly reduce the weight of the Mini Eggs bags to remain competitive without compromising taste and quality.
The Mirror reached out to Mondelez for further comments on the matter. This move follows a similar trend seen with the reduction in weight of Quality Street from 600g to 550g during the Christmas season. Food policy expert Gavin Wren highlighted Nestle’s product adjustments, questioning the continuous downsizing trend in consumer goods.
Nestle responded by explaining that product ranges, sizes, and prices are adjusted annually based on manufacturing costs, ingredient prices, and customer preferences. The company defended its 2025 range as competitive and diverse, offering options for Quality Street enthusiasts. Retailers ultimately determine the final prices for these products.