Virgin Media users who already subscribe to Sky Entertainment channels will receive Sky Atlantic for free starting next month. This addition will include popular shows like Heated Rivalry, Under Salt Marsh, The Last Of Us, and Amadeus without any increase in bills. The update is scheduled to roll out to Virgin TV 360 and Stream box customers on April 1.
To access Sky Atlantic programming, customers simply need to tune in to channel 111 on the Virgin TV platform. Content will also be available on-demand and through the Virgin TV Go service. David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the company’s commitment to providing seamless entertainment at great value by offering Sky Atlantic to over a million Virgin TV customers at no extra cost.
In related news, Sky has introduced a new Ultimate TV plan that includes premium channels such as Disney+, Netflix, Hayu, and the upcoming HBO Max app, all for £24. This plan will be accessible on Sky Glass, Sky Stream, and Sky Q platforms. Sophia Ahmad, Sky’s Chief Consumer Officer, described this update as a “new era” for Sky and NOW, bringing together Sky, Netflix, Disney+, HBO Max, and Hayu in a single subscription package.