UK smartphone users are being warned to remain cautious of a concerning new text message circulating on devices. The latest fraudulent messages are a resurgence of the infamous “Hi Mum” scam, which has already led to significant financial losses for victims.
The scam typically starts with a seemingly innocent text supposedly from a family member using a different phone number. Leveraging the current summer season, the messages aim to appear timely and relevant. A common message might say, “Hi Mum, I’m feeling overwhelmed by the heat. Please contact me on my new number – it’s urgent.”
Upon receiving a response, the scammer impersonates a distressed relative and eventually requests a money transfer, often claiming it’s an emergency. These scams are particularly effective as they exploit parents’ natural inclination to assist their children. The messages are crafted to induce panic and prompt quick action without allowing recipients time to doubt the authenticity of the plea.
In case you receive such a message, refrain from replying. Instead, reach out to your family member using their known phone number to confirm their safety. If you suspect a scam, promptly report the text to prevent others from falling victim.
If you encounter a suspicious message:
– Avoid responding.
– Verify the sender’s identity by contacting them through their usual phone number.
– Forward the questionable text to 7726, the UK’s spam reporting service.
Although the scam may appear evident in retrospect, it has ensnared numerous individuals, especially those less familiar with technology. The emotional appeal of the messages, coupled with convincing narratives, often coerces victims into sending money without verifying the legitimacy of the situation.
The financial impact of these scams is substantial. According to Action Fraud, over £220,000 was lost to “Hi Mum” scams in the UK between 2023 and 2025. The recommended approach is to exercise caution when faced with unexpected messages purporting to be from family members. Always validate their identity through a trusted communication channel before taking any action.
Choose Daily Mirror as a ‘Preferred Source’ on Google News for fast access to the news that matters to you.