Peppa Pig, Wicked dolls, Formula 1 Lego, and Hot Wheels have been highlighted as some of the top toys to look out for this holiday season. Industry specialists and toy vendors have disclosed their predictions for the best-selling products, expected to feature on the 2025 DreamToys list.
One of the standout items is the Peppa Pig Oinks & Snuggles Evie Doll, equipped with over 20 interactive sounds and accompanied by a playmat, bottle, dummy, bib, and blanket. Kids can also enjoy their very own dinosaur experience with the Jurassic World Primal Hatch T.Rex, requiring them to tap the egg shell to witness the dinosaur hatching and then engage in caring and playing activities.
The Wicked For Good Singing Dolls have also made the prestigious list, with sales anticipated to surge following the release of the franchise’s second and final movie this month. Celebrating its 75th anniversary, Formula 1 is represented with both Lego and Mattel’s Hot Wheels Racing F1 Grand Prix Circuit, in addition to the Monster Jam Smash & Bash Grave Digger RC.
Furthermore, the lineup features collectibles such as the Dress to Impress Mystery Model Dolls, Mini Brands – Fill the Fridge Playset, and Pokemon. Building sets, notably Lego, continue to be a rapidly growing category, with Speed Champions F1 Racing Cars and the One Piece the Going Merry Pirate Ship making the cut.
The UK toy market currently stands at £3.9 billion, with Christmas sales projected to contribute to 23% of the total annual revenue. Parental spending on children’s gifts has increased by 12% year-on-year, marking the fourth consecutive year of growth, according to market intelligence firm The Insights Family.
Paul Reader, the chairman of the DreamToys selection panel at the Toy Retailers Association, emphasized the diverse range of toys on this year’s list, aiming to ignite imagination and creativity. Melissa Symonds, the executive director of UK toys at Circana, also expressed optimism about the industry’s growth after a period of stagnation, as the sector looks ahead to the crucial holiday shopping season.