Quebec’s maple syrup producers’ association head reveals that the province’s strategic syrup reserve has been exhausted due to surging demand. Luc Goulet, president of Québec Maple Syrup Producers, emphasizes the necessity for government assistance to facilitate industry growth. Maple syrup production heavily relies on weather conditions, prompting the association to maintain a strategic reserve to stabilize prices and supply.
In the previous year, U.S. commercial clients stockpiled syrup in anticipation of potential tariffs from President Donald Trump. Goulet expresses concerns as sales continue to rise, depleting the reserve entirely. He warns that if weather conditions impede maple sap flow, the industry risks losing customers, citing past instances of stock shortages affecting market share.
Quebec’s maple syrup is expanding its global presence, with the Maple Industry Council president, Louis Turenne, noting a steady rise in exports. Turenne highlights a 9.34% increase in 2024, followed by a 15.8% surge in 2025 amid tariff threats. However, export growth slowed to 2.48% from January to August in 2026 compared to the same period the previous year, attributing it to the challenges of surpassing exceptional previous years.
Goulet acknowledges the positive challenge of meeting consumer demands, emphasizing untapped potential within Quebec’s maple groves for further industry expansion. He criticizes insufficient investments from Quebec City and seeks support from the newly elected government. Turenne advocates for increased production through financial aid to producers and market exploration, aiming to reduce reliance on the U.S. market by diversifying into European, Australian, and Asian markets.
The maple syrup industry, predominantly located in Quebec, significantly contributes to the Canadian economy. The province accounts for over 70% of North American production, with the sector contributing $1.21 billion to the GDP in 2025. The industry employs more than 10,000 full-time workers and generates substantial tax revenue, showcasing its economic significance. Additionally, the sugar shack tradition in Quebec adds cultural value, resembling the restaurant industry according to Turenne.
The maple syrup producers’ group leveraged the recent election campaign to underscore the industry’s vital role as an employer and economic engine. Goulet emphasizes the industry’s importance in sustaining local communities, indicating that in some areas, maple syrup production is crucial for community vitality.