Four distinctive roadside attractions in northern British Columbia span four different centuries. These final four selections in the quest for B.C.’s Best Roadside Attraction, originating north of Williams Lake, showcase the province’s diversity and historical progression.
In the 18th century, an eruption in the Nass Valley resulted in lava beds within Nisga’a territory along Highway 113, altering the landscape and history of the region. Justina Moore, an education and programs director at the Nisga’a Museum, emphasized the site’s cultural significance bridging Western science with Indigenous oral traditions.
Moving to the 19th century, the discovery of gold by miners east of Quesnel, notably Billy Barker’s success, reshaped this part of British Columbia. Barkerville Historic Town, a blend of original and reconstructed buildings, offers visitors a glimpse into the province’s gold rush era.
Transitioning into the 20th century, Prince George became synonymous with the timber industry, symbolized by the beloved Mr. PG, a giant log man welcoming visitors to the city. Claire Thwaites, Prince George’s communications manager, highlighted Mr. PG’s endearing and welcoming persona.
In the 21st century, resource-based communities like the planned town in the Peace region are exploring ways to diversify their economies and showcase natural wonders to attract tourists. The Tumbler Ridge UNESCO Global Geopark, led by Manda Maggs, leverages its geological heritage and hiking trails to promote tourism.
These stories encapsulate British Columbia’s past, present, and future aspirations, with only two attractions advancing to the next stage in the competition. The Search for B.C.’s Best Roadside Attraction invites public participation in voting for the ultimate winner, culminating in the crowning of a champion before Labour Day.