Morrisons has reduced the price of 1L Baileys to £11 in anticipation of the holiday season. This offer represents a £3 discount from the usual price of £14 and will be available until Sunday, November 2 in England and Wales without the need for a loyalty card.
Comparatively, the same-sized Baileys is currently priced at £13.98 in Asda, £22 at Sainsbury’s (£14 with a Nectar card), and £22.50 at Tesco (£14 with a Clubcard). Last year, Morrisons had dropped the price of Baileys to £8.50, but customers had to spend £45 and be a Morrisons More member to access the deal.
Sainsbury’s and Tesco had also reduced the price of Baileys to £10 last year for Nectar and Clubcard members. Baileys is a popular Irish cream liqueur made from a blend of whiskey, cream, and hints of cocoa and vanilla.
In other news, Morrisons is gearing up to convert numerous corner shops into Morrisons-branded convenience stores. The supermarket chain plans to introduce 250 new Morrisons Daily convenience stores next year by enabling corner shop owners to transform their businesses into Morrisons franchises, particularly focusing on areas where Morrisons has limited presence.
This initiative reflects a significant expansion of Morrisons’ growth strategy, with approximately 160 convenience stores set to open this year alone. A Morrisons spokesperson expressed the company’s ambition to bring Morrisons Daily to more customers across the UK through a franchise model that facilitates the rapid addition of new stores in a cost-effective manner.
Meanwhile, as part of its restructuring efforts, Morrisons is closing 103 stores, cafes, florists, and pharmacies this year. The supermarket has already shuttered 17 Morrisons Daily convenience stores. Additionally, more than 50 cafes, 13 florists, four pharmacies, and all 18 Market Kitchens are slated for closure. Permanent shutdowns of 35 meat counters and 35 fish counters are also expected, following a comprehensive review that deemed these services financially unsustainable.
Rami Baitiéh, Chief Executive of Morrisons, acknowledged the impact of these changes on employees, stating that the company plans to collaborate with third parties to provide relevant specialist services in stores where counters or cafes are closing.