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Monday, February 9, 2026
HomeHealth"London Couple Launches The Baby Loss Club After Tragic SIDS Loss"

“London Couple Launches The Baby Loss Club After Tragic SIDS Loss”

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Emily and George Oliver were devastated by the loss of their infant son Archie at just three and a half months old. Archie tragically passed away from Sudden Infant Death Syndrome (SIDS), a condition that claims about 200 babies annually in the UK, with no clear cause.

The couple, based in London, has launched The Baby Loss Club to provide comprehensive support for parents dealing with the loss of a child. They are joined in their efforts by Archie’s godfather, Joshua Patterson, a former Made in Chelsea star turned ultra-athlete who recently set a Guinness World Record by running a marathon over a volcano in Bolivia to raise funds for the cause.

In a heart-wrenching account, Emily shared the story of Archie’s brief life. Archie was born a healthy eight pounds five ounces and was dearly loved by his older sister Bella. Despite a brief illness, there were no alarming signs before his sudden passing.

The tragic night unfolded when Emily discovered Archie unresponsive in his cot, leading to frantic resuscitation efforts and a harrowing journey to the hospital. Despite the medical team’s best efforts, Archie could not be revived, and the devastated parents had to make the agonizing decision to end life support.

The Olivers’ grief journey led them to establish The Baby Loss Club, offering vital resources and therapy services for families coping with similar tragedies. Through their Instagram community and upcoming website, they aim to provide accessible support to those in need.

Reflecting on their loss, George expressed the profound impact of therapy in navigating his grief and preserving memories of Archie. The couple’s resilience and dedication to helping others in similar situations underscore their commitment to honoring Archie’s memory and supporting families through their darkest times.

To support therapy sessions for families affected by baby loss in memory of Archie Oliver, donations can be made to Josh Patterson’s Sky’s The Limit challenge via Just Giving.

The Olivers’ unwavering strength and compassion shine through as they strive to turn their personal tragedy into a beacon of hope for others facing similar heartbreak.

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