Wildfires in the Okanagan region of British Columbia are impacting tourism in the Columbia Valley, situated several hours away. Despite the distance from the fires, the provincewide state of emergency has influenced travel decisions for some visitors, according to Jessica Fairhart, the executive director of the Columbia Valley Tourism Marketing Society.
The Columbia Valley, which includes communities like Radium Hot Springs, Invermere, and Fairmont Hot Springs, is approximately 300 kilometers away from the wildfires in the Okanagan. Radium Hot Springs Mayor Mike Gray reassures that the community is not under threat from wildfires, and local businesses, hotels, and attractions remain open and ready to welcome visitors.
Amber Roy, the owner of Wilder Lodge in Fairmont Hot Springs, mentioned a drop in August bookings since the wildfires began, despite strong July bookings. Roy explained that concerns from out-of-province guests, fueled by social media reports on the wildfires, have led to a decrease in reservations.
Roy emphasized that there is a misconception among tourists regarding the state of emergency in B.C., with fears affecting specific regions rather than the entire province. Additionally, there have been worries about tourists occupying accommodations needed by wildfire evacuees, which Roy clarified is not an issue in her area.
Both Fairhart and Roy noted a decline in tourist visits due to concerns raised by the wildfires, but they are optimistic about a potential increase in bookings for the end of August and September. Roy expressed hope for last-minute trips to boost business recovery, especially after a wildfire-related power outage during the busy August long weekend.
Despite being far from the major wildfires, the Columbia Valley has experienced periods of heavy smoke this summer, raising additional concerns among tourists. Fairhart advised prospective visitors to stay informed about current wildfire and smoke conditions before planning their trip to the area.