The enduring BBC show, Strictly Come Dancing, has faced controversies over the years but has managed to maintain its popularity for more than two decades. Despite scandals involving participants and professionals Giovanni Pernice and Graziano Di Prima, both of whom deny any wrongdoing, the show remains a beloved and uplifting program. However, with a gradual decline in ratings and the impending departure of hosts Tess Daly and Claudia Winkleman, the show is expected to undergo significant changes to stay competitive, especially with the rise of other BBC programs like Celebrity Traitors.
Strictly Come Dancing has been striving to appeal to a younger audience by incorporating social media influencers into its lineup, such as TikToker George Clarke, who has attracted millions of views on the show’s TikTok page. Additionally, the show is introducing new collaborations and special performances to keep viewers engaged.
While Strictly has been experimenting with its format, there are lessons to be learned from the success of its American counterpart, Dancing with the Stars. By embracing themed nights and engaging with social media platforms like TikTok, the show has managed to captivate a younger demographic. Looking ahead, it may be beneficial for Strictly to consider younger, social media-savvy personalities to replace departing hosts and further enhance its appeal to a modern audience.