In Prince George, B.C., the Famous Players Six theatre faced a setback when the promotional posters for the movie “Spider-Man: Brand New Day” failed to arrive. To remedy the situation, employee and artist Drake Landon took matters into his own hands.
Due to a shipping error, the theatre did not receive the official posters for the latest Spider-Man release. In response, Landon, a 19-year-old employee, was asked by his manager to create a replacement poster in the style of the popular internet meme, Spooderman.
Spooderman is a well-known MS Paint parody of Marvel’s Spider-Man that originated around 2012. Landon, despite being able to draw the actual Spider-Man, opted to draw Spooderman to match the character’s “Brand New Day” design.
Underneath his rendition of the movie poster, Landon included a simple message apologizing for the absence of the real posters and any resulting inconvenience to customers.
The hand-drawn Spooderman poster by Landon caught the attention of movie-goers like Adam Woodrow, who found it impressive during his visit to Famous Players with his son, Rogan. Rogan took a photo of Landon next to his creation and shared it on local community platforms.
The online posts about Landon and the Spooderman poster quickly gained traction, amassing thousands of likes across various platforms, including the Marvel Studios subreddit with over 54,000 upvotes.
Despite the recognition, Landon expressed his preference for drawing robots, intricate machines, and weapons in his free time. He humbly credited the original idea of Spooderman to its creator from years ago.
Landon’s father, Craig, expressed pride in his son’s creativity and the attention he was receiving. While Cineplex planned to replace Landon’s drawing with the official “Spider-Man: Brand New Day” poster, they intended to find a new spot within the theatre for the hand-drawn version.
Looking ahead, Landon expressed his desire to produce prints of his now-iconic poster for his own collection.