Lidl has introduced a new self-scanning feature in its loyalty app that aims to streamline the checkout process for shoppers. With this update, customers can now scan items using their smartphones before making their payments at the counter. The feature was initially trialed in four stores earlier this year with a broader rollout planned for next year.
The supermarket chain has applied for a trademark in Europe and the UK for “Lidl & Go,” focusing on digital payment and scan-and-shop systems within its stores. Shyam Unarket, Customer Relations Director at Lidl GB, highlighted the significance of integrating payment functionality into the Lidl Plus app, emphasizing the company’s commitment to enhancing the digital shopping experience for customers.
Lidl recently surpassed Aldi to claim the title of the cheapest supermarket according to a Which? report, marking the second time in recent months. A comparison of 70 items revealed that the average cost at Lidl was £120.46 in October, or £120.38 for Lidl Plus members, slightly lower than the average cost of £121 at Aldi for the same shopping list.
Which? analysis showed that Aldi has been recognized as the most cost-effective supermarket 22 times in the last 24 months. The comparison included a mix of branded and own-brand items such as Birds Eye Peas, Hovis bread, milk, and butter. In contrast, Tesco customers would have paid £134.89, or £133.38 with a Clubcard, while the total bill at Sainsbury’s stood at £139.68, or £136.79 with a Nectar card.
Furthermore, Which? conducts price comparisons for a broader list of 187 items that exclude Aldi and Lidl due to their narrower product ranges compared to other supermarkets.