Britons are turning to unconventional sources for emotional support, such as hairdressers, shopkeepers, personal trainers, and even their pets, as per a survey of 2,000 adults. The study shows that 75% of participants rely on these informal confidants for a boost in mental well-being, with nearly 20% finding comfort in opening up to colleagues or managers at work.
Although these alternative avenues can offer familiarity and solace, a survey by BetterHelp indicates that almost half of individuals (49%) still struggle to cope, suggesting that informal support systems may not always suffice. BetterHelp’s ‘State of Stigma’ report earlier this year highlighted that while 25% of people don’t view their issues as severe enough for professional therapy, 49% find it challenging to access formal support when needed.
Concerns over stigma (37%) and limited provider accessibility (21%) deter many individuals from seeking professional help. Joanne Saulter, a therapist accredited by BACP, emphasized the importance of finding qualified therapists for addressing deeper emotional challenges, noting that trusted figures like hairdressers or colleagues may not always possess the necessary skills for such support.
The research also reveals that 44% of adults would consider therapy more if they could easily and confidentially switch therapists, with this preference peaking at 63% among 18 to 24-year-olds. Additionally, two-thirds of participants express a willingness to engage with professional therapists who exhibit traits like non-judgmental attitudes, convenience, and understanding, characteristics often found in their informal confidants.
Key reasons for turning to these informal sources include trust, approachability (16%), and empathy (16%). However, data from OnePoll.com shows that 27% of individuals over 65 claim they have never felt the need to confide in anyone, with men 33% more likely than women to doubt the benefits of therapy.
To bridge the gap between individuals and effective mental health support, BetterHelp has introduced the Therapist Match Commitment, leveraging member preferences, a data-driven matching algorithm, and local therapist availability to ensure users are connected with suitable therapists.